A Barrier That Unites
At Boston University AdLab, a student-run advertising agency, my team and I created a campaign for USTA Eastern, to highlight tennis’ unique ability to break down barriers and build unique communities. Over 14 weeks, our team produced 4 static posts, 3 TikTok videos, and 2 Instagram Reels for USTA Eastern’s Instagram (@usta_eastern), TikTok (@ustaeastern), Facebook, and Linkedin.
Art Directors: Max Elliot, Ayla Truong
Copywriters: Kira Chick, Charlie Tuttle
Awards: Best of Show - Creative Campaign
